The Power Of Memes
Let’s be honest, nobody wants to see branded content on their feed. Millennials and Gen Z are very ad-averse. They can smell promotion from a mile away, and they aren’t having any of it. That's why, meme marketing can be very successful. It goes past gag-inducing branded content and shares something of value to the audience. Memes work for brands because they’re designed specifically for social platforms and provide value through entertainment. Memes aren’t overly promotional -- they make people laugh with a casual reference to your brand, according to Forbes.
We constantly partner with big brands such as Adidas, Coca-Cola, Disney, Uber, Amazon, Mcdonald's, Netflix, and many more to help them market their products and services in an engaging way through our 3.8 million followers Instagram channel.
High Engagement
According to a research, the average millennial looks at 20-30 memes every day and compared to regular marketing graphics, memes have about 10 times more reach with 60% per cent organic engagement. There is simply no better way to engage potential customers and boost exposure than through meme-based humour in the digital age.
Virality
Memes are the most shareable form of content in the internet. You can connect with somebody through these shared meanings and cultural references, and you feel like you’re special for understanding it. It builds an in-group connection. A meme’s ability to be shared with millions online instantly can only further promote a certain way of thinking within our culture.
Efficiency
Bite-sized, shareable visuals have become the way we speak to each other on a daily basis, both with humor and with a sense of dire seriousness. “In my research and experience watching and tracking memes, it really comes down to this efficiency of language and economy of communication,” .The best memes are able to get a very specific idea across using very few words and a clear photograph or video. Based on how well those ideas are communicated, other people share them.
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